Out of Business Ideas? – Sell 100 Grams of Peat for 19 Euros!

Outside The Box

The Irish are resourceful people. If you’re ever feeling low on business ideas, just have a look around – there’s bound to be something you can sell!

Can you imagine that you can sell 100 grams of peat for 19 euros? €19 for 100 grams of turf… I mean, seriously!? Peat Incense? You bet!

Peat (Turf)

Peat is an accumulation of partially decayed vegetation or organic matter. It is unique to natural areas called peatlands, bogs, mires, moors, or muskegs. Peatlands are found in wetland areas around the world and store nearly 30% of the world’s soil carbon. Peat is formed over centuries as dead plants and animals decompose in water-saturated conditions. The partially decomposed plant material accumulates as peat.

Peat is acidic, has a low nutrient content, and is slowly decomposing. It has a high carbon content and once dry can be burned as fuel. Peat largely consists of wetland grasses, sedges, reeds, and mosses. Sphagnum moss is common in northern peatlands. Cricket-bat willow, widely planted for fuel wood in Scandinavia, also grows on some northern peats. In southern peatlands, leatherleaf and sweet gale are abundant along with various sedges and rushes. Burned for fuel or used as potting compost, sphagnum mosses are harvested from some northern bogs. Although it takes centuries to form, peat can be destroyed quickly by draining and burning.

Peat Incense

It has a strong, earthy smell that is said to be grounding and relaxing. Peat incense is used in many different ceremonies and rituals. It is often used in smudging ceremonies to purify and cleanse the energy of a space. Peat incense can also be used for meditation, prayer, or simply to enjoy the pleasant smell.

Peat is Quite Common in Ireland

Peat Ireland Business Idea

Ireland is a country well-known for its lush green landscapes. One of the key components of Ireland’s verdant scenery is peat. Peat is quite common in Ireland, with the country possessing 8% of the world’s blanket bog. Ireland has a large amount of peat, which covers about 1/6th (1,200,000 hectares) of the country. Relatively speaking, Ireland contains more bog than any country in Europe except Finland.

Brilliant Business Idea

Selling 100 grams of peat for 19 euros is a brilliant idea. And that’s not sarcasm.

I myself have had a strange business idea in my head for years. I’m one of those weirdos who loves the smell of the farm. Imagine a car full of people where everyone crinkles at the smell of a farm, and only one person feels good. This one person is me. Well, I’ve had the idea to sell car air fresheners with a farm smell.

But let’s get back to peat.

Business Idea Organically Produced Irish Peat Etsy Listing Ireland

Why would someone want to buy 100 grams of peat?

It all depends on how you present it. And, the Etsy seller Patrick presents it as a “wonderful smelling air freshener of the earthy peatlands of Ireland, the wild distinctive smell of an Irish wilderness.” How cool is that?

Business Idea That Work

Posting a product on Etsy is one thing, getting sales is another thing entirely. Not all that is listed on Etsy sells. But this is a success story, with Patrick’s product having plenty of sales and five-star reviews. Take a look at some of the reviews:

Out of Business Ideas Sell 100 Grams of Peat Turf for 19 Euros

Not only reviews. This product is considered a bestseller by Etsy.

Irish Peat Etsy Ireland Business Idea

Of course, it doesn’t make millions, but as you know, it’s not the only product you can sell. You could sell a whole bunch of small things and make a nice living from it.


The lesson here is that even if you think your business idea is weird or niche, there’s always someone out there who will want to buy what you’re selling. And with the power of the internet, you can reach them easily. So don’t give up on your business idea just because you think it’s too strange. There’s a market for everything, you just have to find it.

Outside The Box

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